One Conversation Marketing Campaign

Introduction: Domestic violence and sexual abuse are sensitive and challenging topics to discuss. Victims of such violence and abuse often suffer in silence, feeling trapped, alone, and scared. Recognizing this issue, a marketing campaign named One Conversation was developed. The objective of this campaign was to encourage people to have one conversation with friends or […]

How to Get Work Done Efficiently From Your Digital Marketing Agency

Few things can boost your game in business like great marketing. But not everyone can do it in-house. To get the most out of your marketing dollars, you must sometimes hire an agency.  Agencies all have different specialties. Whether you are looking for a digital agency, or a focus on advertising in print, there is […]

Three Key Differences Between Graphic Design and Branding 

When considering the terms ‘branding’ and ‘graphic design’ many people only think of them in similar terms. Don’t allow yourself to fall into the trap that these two are interchangeable, especially when it comes to the running of your business. Before you hire someone for graphic design, make sure you’re considering branding. What is Branding? […]

How to Create a Brand That Connects

How to Create a Brand That Connects Your brand isn’t just the sum total of your company name and logo. It also includes all the ways you do things. From the font on your website to the language that you use, your brand involves many components – and the visuals are only the beginning. Your […]

Brand Auditing: Are You Who You Say You Are?

Brand Auditing: Are You Who You Say You Are? Regardless of how long a business has existed, it’s important for business owners to check in and assess progress from time to time. To determine whether or not you’re on track, a simple brand audit is all you need to conduct – no in-depth analysis, no […]