One Conversation Marketing Campaign
Introduction: Domestic violence and sexual abuse are sensitive and challenging topics to discuss. Victims of such violence and abuse often suffer in silence, feeling trapped, alone, and scared. Recognizing this issue, a marketing campaign named One Conversation was developed. The objective of this campaign was to encourage people to have one conversation with friends or […]
How to Get Work Done Efficiently From Your Digital Marketing Agency
Few things can boost your game in business like great marketing. But not everyone can do it in-house. To get the most out of your marketing dollars, you must sometimes hire an agency. Agencies all have different specialties. Whether you are looking for a digital agency, or a focus on advertising in print, there is […]
The Top 5 Digital Marketing Tactics in 2018
In 2018, the majority of marketing teams are investing heavily in digital marketing tactics. According to the Gartner, 67 percent of chief marketing officers (CMOs) plan to increase the percentage of their budget dedicated to digital marketing campaigns, including web, mobile, and social-based advertising. While many organizations are choosing digital over traditional, there’s pressure for […]
Should You Jump on the Social Media Bandwagon?
Should You Jump on the Social Media Bandwagon? It seems like everyone is using social media to promote their products and services these days. A business owner may feel like they’re getting left behind if they’re not tweeting or posting on Facebook every day. The question is: Should you be using social media to find […]
3 Smart Ways to Boost Your Website Rankings With Content
3 Smart Ways to Boost Your Website Rankings With Content Google favors websites with great content and punishes websites that don’t play by their rules. That means doing more of the things Google favors will likely improve your rankings in the search engine. To help you get there, we’ve put together some of the best […]
Do You Need Help With Content Marketing? These 4 Signs Say Yes!
Content marketing generates three times more leads than outbound marketing and generally costs about 60 percent less. When done the right way, content marketing can increase the traffic to your website and help you grow your customer base substantially. Although some business owners think they can handle their own campaigns, this type of DIY marketing […]