One Conversation Marketing Campaign
Introduction: Domestic violence and sexual abuse are sensitive and challenging topics to discuss. Victims of such violence and abuse often suffer in silence, feeling trapped, alone, and scared. Recognizing this issue, a marketing campaign named One Conversation was developed. The objective of this campaign was to encourage people to have one conversation with friends or […]
How to Get Work Done Efficiently From Your Digital Marketing Agency
Few things can boost your game in business like great marketing. But not everyone can do it in-house. To get the most out of your marketing dollars, you must sometimes hire an agency. Agencies all have different specialties. Whether you are looking for a digital agency, or a focus on advertising in print, there is […]
Things Tourism Specialists Need to Know in 2019
In 2018 we saw international outbound trips growing by six percent worldwide, particularly in Asia and South America. As we enter 2019 many in the tourism industry are looking to continue the momentum built up the previous year. The good news is that the outlook is positive and 2019 looks to continue to a year […]
Start Marketing Legally and Stay Out of Jail!
Marketing Legally Without Jeopardy Marketing legally can be confusing and like all things legal complex. Most businesses in today’s hyper-competitive consumer marketplace use online marketing techniques. It may be a paid ad, online content on a business website, or posts on social media. When the internet first began, it was a wild and unregulated place […]
Do You Need Help With Content Marketing? These 4 Signs Say Yes!
Content marketing generates three times more leads than outbound marketing and generally costs about 60 percent less. When done the right way, content marketing can increase the traffic to your website and help you grow your customer base substantially. Although some business owners think they can handle their own campaigns, this type of DIY marketing […]
5 Signs It’s Time to Outsource Your Marketing
Many companies handle marketing internally, which has advantages like control and, in some cases, cost. Whether it’s an internal team delegating tasks to admin and other team members, or the business owner doing it themselves, there are many scenarios. But when is it more efficient to do your own marketing, and when should you outsource […]