One Conversation Marketing Campaign
Introduction: Domestic violence and sexual abuse are sensitive and challenging topics to discuss. Victims of such violence and abuse often suffer in silence, feeling trapped, alone, and scared. Recognizing this issue, a marketing campaign named One Conversation was developed. The objective of this campaign was to encourage people to have one conversation with friends or […]
How to Get Work Done Efficiently From Your Digital Marketing Agency
Few things can boost your game in business like great marketing. But not everyone can do it in-house. To get the most out of your marketing dollars, you must sometimes hire an agency. Agencies all have different specialties. Whether you are looking for a digital agency, or a focus on advertising in print, there is […]
Is Social Media Advertising right for your business?
Social media advertising is one of the most important elements in business marketing around the world. This type of advertising can extend your market reach directly to incredibly large numbers of people. It is therefore extremely important to ensure that you fully understand the values of social media advertising as they apply to your business. […]
How to Take an Amazing Instagram Photo
A picture is worth a thousand words, but a good Instagram photo is worth likes, followers and money for businesses. And lots of it. According to a current study of the social app, Instagram has 200 million active users. Sixty million photos are posted each day, receiving around 1.6 billion likes. Let your photo get some likes too […]
The Top 5 Digital Marketing Tactics in 2018
In 2018, the majority of marketing teams are investing heavily in digital marketing tactics. According to the Gartner, 67 percent of chief marketing officers (CMOs) plan to increase the percentage of their budget dedicated to digital marketing campaigns, including web, mobile, and social-based advertising. While many organizations are choosing digital over traditional, there’s pressure for […]
Should You Jump on the Social Media Bandwagon?
Should You Jump on the Social Media Bandwagon? It seems like everyone is using social media to promote their products and services these days. A business owner may feel like they’re getting left behind if they’re not tweeting or posting on Facebook every day. The question is: Should you be using social media to find […]